/ Marketing

Stand out from the crowd with a bespoke Realla template

With your Realla account, you can get to market in a matter of hours. When you first use Realla, your microsites will have a default layout, but with your logos and colours. But now, you have the opportunity to design a bespoke microsite template.  
In this guide we will take you through the benefits, process, costs and timelines associated with designing a bespoke Realla microsite.

1. Where to start

To create a listing on Realla, you enter all information about your instruction into a centralised database. The info will be then used to produce and publish multiple marketing outputs, including microsites. The Realla microsite template has a set layout that corresponds with the fields in the centralised database. Now, there’s the opportunity to have a greater say about the look and feel of your Realla microsite including its layout or customised fields.

a. What it is?

In recent months we’ve been testing bespoke templates with a few early adopters to figure out the ins-and-outs of the bespoke microsites design process and how to make it most efficient.

b. Benefits

Having a custom design that reflects your brand will allow you to reinforce your online presence across channels and at the same time stay ‘on brand’.


Your microsite will stand out from many other listings in the area. Plus, you will have greater control and consistency over your brand assets and the type of information you might want to include.  

2. The process


If you’re interested in getting your listings published using a bespoke microsite template, you should get in touch with support@realla.co. Your enquiry then will be passed onto our development team to kick off the process.  

a. Brief

The first step is to define what you want to get out of this process. You would need to decide what elements you would like to include on a microsite like floor plans, VR tours, videos, photo galleries, building specifications etc. These details need to correspond with the fields available in Realla. However, if you have any special requests for non-standard fields, please include them in the brief. The Realla team will be able to address them early in the process.


As mentioned above, you will need to fill in a briefing document that will be sent to you by the development team. The document will be accompanied by a technical guide that explains technical requirements and implications your design team/agency would need to observe.    


After receiving your brief, our development and technical team will review your requirements. They will be either approved straightaway or further clarifications will be requested.


b. Look and feel mockups

Once the main points of the brief are agreed upon, your designers (either in-house or outsourced) will go away to design mockups.


We understand you might not have an in-house design team. In this case, as a rule of thumb, we recommend the use of a design agency to help you with this step of the process. Below, we’ve compiled a list of trusted agencies that have experience working with the Realla technical team:

c. Front-end design

In this stage of the project, the agency or your in-house team will be building the template based on your mockup and the technical specs from Realla. There might be a few rounds of amendments so you might want to calculate those in. The length of this stage depends on the time frame agreed with your agency or in-house team. Once you’re happy with the final product, the project is taken over by the Realla team.

A bespoke Realla template - client: Derwent London

d. Implementation on Realla

This is when the Realla team fully takes over the implementation process. Once you’re in a position to sign off the final design which is compliant with Realla’s technical requirements, the Realla team will take over the project. In that time, the bespoke design will be built on our planform and assigned to your account. It will also go through a series of UX and QA testing before finally being approved.

3. Timeline

The process is a quick project typically:

a. Stage one - determine primary branding guidelines and engage designer - up to 5 days

b. Stage two - design and amendments  - up to 1-2 weeks

c. Stage three - technical implementation - up to 3 weeks

d. Stage four - testing and live release - up to 2 days

A bespoke Realla template - client: LaSalle Investment Management


4. Costs


Bespoke microsite templates are an add-on offer and therefore additional costs will apply.


The cost may vary depending on how complex your chosen design is. The typical cost is between £7,000 and £12,000 + VAT Please do speak to the team to obtain a quote.


The cost structure is as follows:

a. Setup cost: A one-off cost paid upfront.
b. Maintenance cost:  As we update the Realla software, some fixed elements of the microsite might change. Hence, additional maintenance costs is incurred. The monthly maintenance fee is £500.  

If you would like to find out more about bespoke microsites for your listings, please do not hesitate to get in touch with us. Our contact details are below:

Email: support@realla.co

Phone: 0203 151 0171

If you'd like to download this guide as a pdf, please click here.