Marketing Learn from others: PwC, KPMG, Accenture, Deloitte, Ernst and Young Big consultancies tend to elicit a wide array of emotions - from fear to admiration or even aspiration. There are some clear similarities between the core business models of these companies and the
Marketing Automation - key benefits for commercial property agents Automation is often misunderstood and feared. Tales of robots taking our jobs and making humans obsolete spread like a disease. Lone battles fought by automation and AI visionaries often ignore important arguments raised
Add custom tags to your disposals If Realla powers your website, you can now set up custom tags for individual disposals. For instance, if you want to tag a building as acquired on your website, you can simply add
Improved landlord notifications from interest schedules Recently we’ve released new, improved landlord email notifications. The new notifications include more information about the disposals they are referring to. They give more context about activity types and link back to
Product updates Customise the order of contacts on a microsite and a brochure. Previously, to rearrange contacts required deleting and re-adding them in the correct order. Now, it is easy to rearrange the order of contacts. Once you have inputted all the agents on a building,
Product updates Add recipients and email event invites from the interest schedule When managing activities on the interest schedule, for future appointments (e.g. viewings, meetings, calls), you can create and send a calendar invite in the two main calendar formats (.ics and .ical) to
Product updates Interest schedule alerts for landlords Keeping your client in the loop is important. Now, you can set up automated alerts for landlords to notify them about changes to an interest schedule. For instance, if you add a new
Press coverage Realla in Property Week: "Stenprop plans to become 'serviced industrial' provider" Newly listed REIT Stenprop has revealed plans to transform itself into the UK’s first “serviced industrial” provider. The group, which officially listed on the London Stock Exchange today, said it wanted to
Press coverage Realla in Property Week: "Silver Lake/Zoopla deal will have far-reaching implications for UK property and proptech" This article was written by Realla CEO Andy Miles for Property Week. The full article can be seen on the property week website here. Earlier this month Silver Lake, a US private equity
Marketing Marketing mix - the evolution of property marketing Marketing has changed tremendously with the rise of internet connectivity, especially on mobile. B2C businesses were first to jump on this newly emerging digital marketing bandwagon - embracing channel marketing. B2B, however, was
Press coverage Realla in Property Week: "Growing UK proptech market is hot on the heels of the US." Our CEO, Andy Miles, gave an interview to Simon Creasey from Property Week on the evolution of proptech. Property Week: Where did the idea for Realla come from? Andy Miles: It was 2014
Product updates Requirement filters: financial quarter You can now select financial quarters e.g. Q1 as the 'required by' / ‘move-in’ date per requirement. We've also created a 'required by’ filter on the main Requirement Dashboard so you can filter
Product updates Feeding website enquiries into Realla Tracking the source of your enquiries automatically is crucial to making your process more efficient and optimising your marketing spend. Your website is likely to be one of the main digital channels your
Product updates Vimeo integration - including Vimeo videos on microsites Adding videos to your disposal can enrich user experience and help sell the offering to potential tenants. When creating a new disposal, you have the ability to add a video to that property’
Product updates Automatically recording leads from Rightmove, Zoopla, EG Propertylink and Novaloca in Realla Enquiries generated on Rightmove, Zoopla, EG and Novaloca will now be fed directly into Realla. All enquiries coming from the aforementioned portals will be recorded in the "Enquiries" section. A new
Marketing GDPR: The final countdown We want to make it as easy as possible for you to get ready for GDPR. Our team is hard at work building easy-to-use tools (released in May) that will help you comply
Press coverage Realla in Property Week: "Realla agrees deals with Grosvenor, La Salle IM and Savills to hit ‘critical mass’." Proptech platform Realla has announced new customer partnerships with a series of leading real estate firms including Grosvenor, LaSalle Investment Management and Savills. New partnerships agreed in Q1 2018 also included Gerald Eve,
Client update Realla Client Update April 2018 Realla is delighted to welcome a new client this month. We're pleased to start a collaboration with Taylor Cavendish and CBRE Industrial Leeds.
Marketing How to make your sub-5,000 sq ft campaigns work for you The bread and butter of the London market has been through a process of transformation. The growth of the flexible office space market has taken advantage of consumer trends in online search to
Marketing Digital Advertising for Commercial Property Commercial property is known for its reliance on email marketing. Tons of email campaigns are sent daily clogging inboxes of both tenant reps and prospective tenants, putting this channel’s effectiveness at risk
Product updates New tracking for microsites - phone enquiries As you might have noticed, in the last few weeks we added a special tracking number to all clients’ microsites. This tracking number allows us to record phone numbers and messages of people
Marketing 3 Ways To Drive Word Of Mouth Marketing Digitally The digital ecosystem provides scale to your marketing at a lower cost than traditional media. Word of mouth is a popular and often very effective way to promote your service. It’s a
Product updates Jazzing up the requirement dashboard Spring has sprung and we’ve recently released a revamped Requirement dashboard. As is customary in spring, we’ve tidied up the Requirement section by rearranging some of the filters and adding a
Marketing Keep the jargon out of online marketing When writing for digital channels you need to stay true to the nature of the medium. Copy taken from lengthy brochures written in technical language might not translate into a catchy commercial property listing, especially if the listing is for a smaller property.
Client update Realla Client Update March 2018 Realla is delighted to welcome a new client this month. We're pleased to start a collaboration with Montpellier, Graham & Sibbald, LaSalle and Pearson Ferrier.
